At PrimeMLS, we offer several ways for brokers and agents to maximize the visibility of their listings online while ensuring compliance with industry standards. Through tools like IDX (Internet Data Exchange), VOWs (Virtual Office Websites), and Syndication, participants can seamlessly share property information across a variety of platforms. These options help create a more comprehensive and secure search experience for consumers, while expanding listing exposure across websites like Realtor.com, Zillow, and more. Below, you'll find an overview of each option and how they can support your online marketing efforts.
Listing Data Distribution Synopsis
IDX - Internet Data Exchange
IDX enables MLS participants (brokers and agents) to share and display one another's listings on their own websites and mobile apps. This cooperative data feed promotes a seamless, comprehensive property search experience for consumers, allowing them to view a wider range of listings in one place. Many office and agent websites are examples of IDX, including but not limited to century21.com, remax.com, zillow.com and homes.com.
VOW - Virtual Office Websites
VOWs also allow MLS participants to display MLS listing data to consumers via websites and apps, similar to IDX. However, access to VOW listings requires users to create an account and establish a broker-consumer relationship, as defined by applicable state laws. This additional step helps ensure compliance while offering a more personalized, secure property search experience.
Syndication
Syndication is the process of distributing MLS data to third-party websites that are not affiliated with the MLS. These platforms, often national portals or marketing partners, help extend visibility to a broader audience of potential buyers. Syndication options available through PrimeMLS include Realtor.com, RPR, ListHub, Zillow Rentals, and Apartments.com.
