The Listing Activity Report is available on all listings for list agents to review and share with their sellers. It includes statistical data and the below video covers how to find it and breaks down what each statistic means. Additionally, Seller Activity is available. Seller Activity provides the same information, plus more, to your sellers on an automated basis via the Collaboration Center. For a video and instructions on that awesome feature, refer here.



LISTING ACTIVITY REPORT

How to Access the Listing Activity Report


Step 1: Find the listing

  • Go to the Listings menu

  • Select Listings

  • Find the listing for which you want stats by filtering by status or class, or searching by address or MLS number.


Step 2: Access report

  • Once you find the listing, click "Select an Action," which is the last column on the spreadsheet.

  • In the pop-up, choose "Listing Activity Report."


Step 3: Review and Share

  • Review this information and you can share it, as well.
  • Click "Print" to print the report
  • Click "Email" to share it as an attachment via email.

Analyzing the Listing Activity Report


At the top of the report, you'll see basic information including the address, MLS number, current status, price, and class. Remember that while this provides great information, you can provide more information and let the system do the work by utilizing Seller Activity instead!


Matched Saved Searches: this is the number of saved searches created by agents in which your listing is included.

Match Contacts: this is the number of contacts created by agents in which your listing is included, for those contacts who have saved searches associated to them.

Property Details Viewed: this is the number of times the listing details have been viewed. This includes reports such as the Agent Full, but not the spreadsheet view or the multi-up reports.

Views from Email: this is the number of times the listing has been viewed via email.

Favorite/Possible/Cart: these numbers include how many times it has been marked as a "favorite" or "possible" within the Collaboration Center by any contacts set up with the Collab Center, as well as how many carts the listing may be saved in.

Emailed from System: this number is how many times the listing has been emailed out of Paragon.

Total Hits: this is the number of times it has been viewed in detail by agents in Paragon and buyers in the Collab Center.

Agent Hits: this is the number of times agents have viewed the property in detail in Paragon.

Unique Agent Hits: this is the exact number of agents who have viewed the property details in Paragon. For example, this number may say 6 while Agent Hits may say 20. Unique Agent Hits tells you that 6 agents have viewed the listing and Agent Hits tells you that those 6 agents have viewed the listing 20 times.

Client Hits: this is the number of times buyers have viewed the property in detail in the Collaboration Center. 

Unique Client Hits: this is the exact number of buyers who have viewed the property details in the Collaboration Center. For example, this number may say 6 while Client Hits may say 20. Unique Client Hits tells you that 6 buyers have viewed the listing and Client Hits tells you that those 6 buyers have viewed the listing 20 times.